The packaging of female perfume, whether from the bottle shape, color, or the packaging design, should be in line with the characteristics of the perfume itself.
For example: some women with perfume is romantic, gentle and sexy; Some pursue elegance, delicacy, tranquility and harmony; Some are noble and elegant; Some are pure, cute, fresh, confident and happy. “CoCo” perfume, for example, expresses the concept of refinement, extreme precision and full of confidence. Its perfume bottle is simple and modern, the golden proportion of the bottle design, pure and concise lines, the bright light reflected by the 26 diamond cutting surface of the bottle cap, completely subverts the traditional aesthetic, making this perfume bottle a classic work of modern art, it has won the 1959 Metropolitan Museum of New York Best bottle design award, It is still in the Metropolitan Museum in New York.
Women are not the only consumers of perfumes. In many Western countries, men’s perfumes occupy 2/5 of the shelves, so the market for men’s perfumes cannot be ignored. Men’s perfumes give a sense of simplicity, elegance and harmony. Its shape is more rigorous, heavy, the use of straight lines more, full of masculinity.
Men’s perfume design, a variety of styles, some for creativity, vitality, love of life, romantic decent men design, so some design is powerful, classical, elegant, but also some return to simplicity, leisure and relaxed. Such as: “Pouvhomme” men’s perfume, the perfume bottle design from the former essential things of men, flat gunpowder can, its shape is suitable for men’s hands, it is for men who love to travel, fantasy of the future design, is brave, agile, full embodiment of adventure, it is both essential and balanced, both traditional emotional and modern rational, both far and near. Its pure, natural smell is loved by men. Another example is the “Live Jazz” jazz men’s perfume, which uses black and white colors similar to piano keys, and wants to interpret the dual nature of men. This perfume is based on the concept of music, and the packaging design of black and white contrast is like the impression given by jazz – free, unrestrained, informal, with strong self-characteristics and strong personality.
Conclusion: Different perfumes have matching perfume bottle type and perfume packaging design, sometimes we can feel the message of the perfume only from the appearance of the perfume. It tells moving stories with its unique visual language, and also deeply attracts people who love it. As many experts have said, beauty and excitement may grab your attention, but it’s the personality that really grabs your heart. The personality of the packaging is also a big selling point of the perfume, which is one of the guarantees of sales.
Post time: Dec-14-2023