Perfume Packaging Design Features

Today, people’s preference and use of perfume has undergone changes in concepts and habits, and men and women with modern concepts no longer see perfume as mysterious and distant. They boldly approached the perfume, used her fragrance, smelled her personality, and chose their own brand. Perfume, is no longer a luxury, she is embellished with the color of life, interpreting the taste of life.

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When it comes to perfume, people naturally think of elegance and luxury, and think of mystery. Whether it is to show the depth and charm of mature and capable men, or to show the elegance of elegant and noble women, most of them are in social places and public occasions, leaving others to smell. Sprinkle a little fresh fragrance to cheer you up, you will quietly feel her warmth, feel her warmth, loneliness will be swept away, emotions will ripple. Perfumes accompany you to improve your mood and relax. Whether you are an elegant lady, or a graceful gentleman; Whether you are a graceful lady or a young man, when you meet friends and lovers, use the perfume that suits you, warmth and fragrance will accompany you into the palace of love, and the mysterious name of the generation will be refreshing and unforgettable. In short, today perfume has become an indispensable cosmetic in some people’s lives.

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The first and most important step in bringing a perfume to market is to have an attractive package. Packaging will directly affect the final sale, so some large perfume companies have set up a special design department and hire top perfume bottle designers. Perfume companies spend a lot of energy to create elegant and delicate bottles and packaging, the use of luxurious display, because the appearance of the perfume is like a picture frame, jewelry box, perfume bottle and everything around it enhance the beauty of the perfume, but also enhance its value. Of course, coupled with its ingredients, the fragrance gives a good impression is complete. A good perfume should be unusual, not grotesque, have a strong personality, can make people remember, and have vitality and intensity, mellow aroma gradually released, will not be interrupted, spread well, have lasting power, stable aroma, and long-lasting atmosphere. At the same time, it should also have a unique bottle shape and packaging, forming an organic unity, giving people a sense of nobility, elegance and high grade

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The aroma and taste of the air can not be left through the packaging, but a good design will make people feel the taste of the air, modeling, color, structure, text and auxiliary image design, can move the viewer’s olfactory habits, as if they can distinguish the smell of perfume in the air.

Women are not the only consumers of perfumes. There are also men. In foreign countries, men’s perfume accounts for 2/5 of the position of the shelf, so you can not ignore the male perfume market. Because of the different definitions of men and women, the use of perfume has also been traditionally distinguished, and men’s perfume is lighter than women’s perfume and does not show traces. There is also a big difference in the packaging of perfume for men and women, which can be distinguished from the outer packaging, shape and color. The shape of men’s perfume is more rigorous, heavy, straight, the use of more straight lines, concise, full of masculinity. Eastern and Western people have different taste feelings for perfume, men and women have different preferences for fragrance, and women use perfume to pursue a unique style. Some like a strong hot aroma, immersion, tantalizing, let people feel gorgeous light, more western women like this aroma. Some people like fresh and elegant aroma, today people tracking, free and charming, seems to have a fragrance makes people feel relaxed and natural, comfortable, Eastern women like this kind of aroma. Two styles of perfume, each with charming charm, can be expressed through the color of the packaging, modeling and other forms.


Post time: Jan-09-2024