The name “Poeme” is printed in blue, the color also used on the inside of the box, with a few letters
Not in a horizontal line, staggered undulation, forming a wavy calligraphy effect, reminiscent of Ji Yao
The poetry of M Apollinaire. The characteristics of this package are: straight line, gold, giving people a feeling of wealth, chic and luxury, gold is a bright and dynamic color, it brings revival, new life, resist sadness. Blue is a color of the sky and life, corresponding to people’s spiritual life, causing people to chase dreams. It is sold in an expensive triangular box of the same color, switched by a small blue string, tightly tied to a small handmade gold clip, which can be opened and closed at will, displayed and opened on the shelf to express the beauty of the bottle, while the string can be tied to the back to hold it.
The bottle is protected by horizontal cardboard, extremely stable, the information required by French national law is printed on the bottom, and inside the lid can be seen a beautiful bouquet of flowers, which is a poem composed of language letters, the core vocabulary may also be the development of a completely new product, with a complex revolutionary appearance and new technical support. French people attach importance to the idea of innovation, with its creative passion and imagination temperament, often can design products full of spirituality, create and imagination equal importance, the pursuit of novel, unique style, innovative, manufacturing trends. They believe that designers should be able to more or less break conventions and create new design symbols, so that products can stand out from the dazzling perfume shelves, beat competitors, and please consumers. Therefore, French perfume design, with rich historical and cultural heritage, is known for avant-garde and romantic, and is not stingy with creative elements, bold and changeable colors, ever-changing bottle shape, and fine local design is enough to make people admire.
He is good at absorbing the historical and cultural nutrition of art
For example, many French perfumes are based on the design ideas of artists such as Renoir, Vuillard, Fantin-Latour, OdilonRedon and so on. There is a deep connection between art and packaging design, and the significance of art to design and design to art is to “cultivate originality and inspire inspiration”. From the perspective of some products, many successful packaging designs have been influenced by art (including external plane decoration and container structure), and in turn, they themselves have a certain impact on the development of art. Designer Elsa Sciaparelli attaches great importance to the inspiration that art brings to her. She is very interested in painting, sculpture, music, fine arts, comedy, especially the extreme and exploration of Dada, futurism, surrealism art at that time.
Post time: Jan-26-2024