In the perfume bottle design, synaesthesia has its unique features, smell and vision can be transformed into each other.
Through the transfer of sensation subtly convey emotions, thereby strengthening people’s feelings. Designers can achieve the unity of form and connotation in the design of perfume bottles through the reasonable use of visual and olfactory synaesthesia, and finally realize the information transmission and emotional docking between consumers and designers.
Nowadays, with the continuous improvement of material life, people’s requirements for perfume no longer stay in the fragrance itself, but begin to pay more attention to the physiological and psychological impact brought by perfume, and pay more attention to the emotional needs brought by perfume. In the process of feeling perfume, people cause visual and olfactory reactions through the interaction of the eyes and nose, resulting in inner emotional fluctuations, and synesthesia is produced in this process.
1. perfume bottle design
Perfume is a chemical product composed mainly of alcohol, distilled water and essence, which gives off a long, rich and pleasant smell. Because the perfume is volatile, the perfume bottle generally uses glass material, glass has the characteristics of non-corrosive, and generally does not react with chemicals, can store perfume well, and the glass has a high degree of transparency, clarity and strong plasticity, can well show the texture and color of the perfume, but also can show a variety of distinctive shapes. Make perfume bottle to achieve practicality and decorative unity. This is why most perfume bottles on the market now are glass packaging. So in this study, mainly explore the glass material perfume bottle.
2. The meaning of synesthesia
Synesthesia has long been a topic of concern. In recent years, scholars at home and abroad have also carried out research on synesthesia from different dimensions. Synaesthesia is a kind of psychological activity, some scholars believe that synaesthesia is a kind of illusion in thinking, and it is the psychological interaction and communication between different senses produced by people through association. The essential characteristic of synaesthesia is the exchange between feelings. In short, synaesthesia is that people cause one feeling to another feeling on the basis of sensory experience, so as to achieve emotional intercommunication.
Synesthesia exists widely in People’s Daily life. People can imagine and associate past sensory experiences to produce more feelings beyond visual elements, which can be abstract and indirect feelings
Such as simplicity, peace, gorgeousness, happiness, mystery; It can also be a concrete, direct feeling, such as warm and cold, light
Smooth, low, harsh, soft, etc. When describing the sound of singing, people will use the word “sweet”, but “sweet” originally belongs to the taste feeling, “beauty” belongs to the visual feeling, but people use the words of taste and visual feeling to describe the hearing feeling, “sweet” can describe not only the singing, but also the looks of girls, sweet girls are easy to be liked. Give people pleasure, happiness, beautiful reverie, the word “sweet” in different use of the environment will produce different synaesthesia experience. In synaesthesia, smell is like temperature, color is like weight, cold and warm are like image, and each sensory organ is connected with each other.
Post time: Dec-20-2023