Meet a new brand

Fire Founded:2019

Location:France
Founders:Arthur Ponroy and Marie Kellou
Brand Positioning:French artistic fragrance brand
W Target consumers:Generation Z, young consumers
Brand name introduction.
In some brand names, ‘Maison’ denotes the place of origin of the brand’s craftsmanship tradition and cultural connotations.
Matine comes from the French words Mutine and Matin.
Mutine means to be a rebel, aiming to bring diversity, freedom and creativity into perfumery.
Another meaning [Matine] is morning, in the early morning to usher in a refreshing olfactory experience.
Brand Story:MAISON MATINE MAISON MATINE, a perfume brand co-founded by Arthur Ponroy and Marie Kellou and born in Paris in 2019, is a creative perfume that comes from rebellion.

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