Consider the humanistic perception of consumers
From the perspective of visual perception, the first is the external form, the designer can choose the traditional symmetrical form or asymmetric form, or surprise the consumer with his bold and free form. Then there are colors, which use their symbolism to convey a quiet or powerful atmosphere, showing the true nature of the product. In addition, the printing effect, the size of the letter, convex or concave, the position of the title, also plays a significant role. Secondly, the size of the product and its position on the shelf should also be taken into account, usually the product on the visual level is more able to catch people’s eyes, and its chance of being selected is greater. In addition, the characteristics of the material, such as reflection, density, whether the surface is smooth or rough, are also important aspects for designers to consider.
From the perspective of olfactory perception, smell and aroma are an important factor to attract consumers to buy products, and this feature of perfume products is especially important. Therefore, the packaging should be able to reflect the characteristics of the fragrance rather than hide it, can reflect to people’s minds without being washed away by the smell of the environment and other nearby products, so that the packaging can convey the unique fragrance of the product, whether directly or indirectly.
From the perspective of auditory perception, when the perfume bottle is opened to make a sound is inevitable, so is the sound when spraying perfume, sound becomes a kind of confirmation, a way of communication, communication between the consumer and the product. Clearly, the sound also has a certain appeal, which is also something that French designers often pay attention to when designing perfume packaging. From the point of view of tactile perception, whether the printed text is convex or concave will give consumers a different sense of touch. The material, like skin that can be touched and tapped, feels soft, warm, cold or smooth. In addition, ergonomics is a key factor today. How to grip the product, does it feel heavy or slippery? Is it easy to open and close? Is it applicable to people of all ages? What kind of gestures, gestures in line with the habits of consumer groups, so that people feel simple, will help to enhance people’s comfort? All these are the details that French designers pay attention to when packaging shapes.
Every perfume has a life of its own. These feelings help people choose the products they want. Consumers not only attach importance to the quality of the product, but also hope that the packaging of the product makes him like it. It is also almost a friendship, a touching connection that can be made, and only in this sense can consumers remain loyal to a certain brand. Designers assist companies in integrating packaging design at all stages of production, as it is difficult to isolate one element from the whole and attribute the success of packaging to that factor alone. Designers also explore the various aspects of buying, understand how people choose a product, and explore how to connect the plane and function to create a unique package that is pleasing. France is an innovative and eclectic people. The French have always liked products in new packaging and shapes, even if they were more expensive. This spirit of seeking new development has been fully integrated into its blood. In any case, the innovative appearance design plays an increasingly important role in the establishment and promotion of the image of the perfume brand.
Post time: Jan-26-2024