Packaging design is an integral part of the product, is a magical, international, core word, it is also a must for the company, is the password for business success. Packaging design connects art and industry, market and production, creativity and functionality. Good ideas make good packaging, and good packaging is the catalyst for product promotion. Identifying a product is achieved through packaging, consumers must get enough information and be able to decode, understand some symbols, in order to recognize the product and then understand its value, and lead to the final purchase behavior. Obviously, there are more and more perfume products, and people are more and more difficult to choose, but people are often influenced by their upbringing, social life, cultural background, to choose brands. Therefore, the fragrance of each perfume and its screenshots (Alt+A) packaging should be specific to any, in order to correspond to a specific consumer group. The reason why France has so many world-class perfume brands and has become a perfume country is inseparable from its perfume packaging design concept.
First, bold use of new materials, new technologies, new forms
From the development history of perfume containers, people have been exploring the use of various materials to make perfume containers. In the beginning, the Egyptians used stone containers to make various shapes of containers containing perfume, such as round-belted bottles, heavy tall bottles, etc., are open and sealed with flat wooden stoppers or cloth balls. Various stone materials were also used to make these vessels, with alabaster being the largest proportion. Greek artisans made a series of ceramic containers containing perfumes, which were designed according to the characteristics of the contents. For example, the containers for fragrance oil and perfume are different. And the Greeks were good at making bionic containers to hold perfume in.
Around the sixth century AD, small molded pottery bottles were invented, and at first they often imitated the image of a human head. Glass has always been an expensive material, to the 16th century, Venetian craftsmen learned to blow glass, glass can be made into many shapes, opal glass, gold and silver wire glass, etc., also developed, perfume containers become more and more beautiful. With the increase in the hardness of glass, glass can be cut, carved, colored, and inlaid, so that glass containers are more than traditional forms. The French learned these glass-making techniques and made many Venetian style glass bottles of perfume. With the arrival of the Industrial Revolution, industrial production made glass bottles mass produced, the price was reduced, and many famous perfume manufacturing was spawned
Post time: Jan-26-2024