Perfume Culture

Perfume as the queen of cosmetics, always standing on the top of cosmetics, from ancient times to the present, perfume records too many strange things, even the unworldly three-year-old hair children can seek to belong to its aroma. Each aroma has a legend of its own, a story of its own, a legend of love and temptation. Spices seem simple, but in fact, there are many processes, and there are too many secrets hidden in the small bottle. Hundreds of spices are used, flavors vary, designs vary, and advertising campaigns excel.

1. History of perfume

Chinese perfumes have also been tried and developed, and have made their own aroma. As one of the oldest countries, China has thousands of years of spice culture and is also one of the countries with the most abundant spices in the world. As the most populous country, China hides the largest perfume market, as a rising star, China can make the world satisfied with the fragrance of Chinese characteristics is the dream of people with insight.

There are many kinds of perfume raw materials, complicated processes, want to get a satisfactory perfume needs to go through thousands of tests, from raw material planting to the extraction of aromatic substances, perfume reflects the power of technology. Early perfume raw materials, mainly from the original nature, rich plant resources and animal resources, coupled with the most ancient craft, the first batch of beauty lovers have learned to carry the fragrance of flowers to highlight themselves. Later, people use the ancient method to press out the aromatic substances contained in the plant, after the oil soak, the aromatic substances dissolve in the oil, and the aroma is pure and thick and there is a primitive wild, which can be applied to the body to keep the body moist and bring the aroma. Later, it was the 11th century, the Arab Avisenna accidentally invented the method of distillation, the rose and metal mix, through distillation, extract high purity rose essential oil, and then a variety of plant flavors have come out, rewrote the world’s aromatic history, due to more pure aroma, eliminate the interference of impurities, the quality of perfume has a qualitative leap. Since then, molecular distillers have come out, and essential oils can be segmented according to different molecular weights to obtain more pure raw materials. Carbon dioxide supercritical extraction method can better retain the natural fragrance of plants. Obtain high quality aromatic substances. These technological advances have provided high-quality raw materials for the manufacture of perfumes. Nowadays, with the continuous development of chemical synthesis technology, the raw materials available for perfume production are increasing day by day, which makes the fragrance design create a broader space.

2. The art of perfume

A perfume is a work of art and every perfume is the product of ingenuity. The artistry of perfume is mainly reflected in the design of perfume fragrance and packaging bottle.

Perfuming is not only a technology, but also an art. It is closely related to the perfumer’s artistic accomplishment and personal taste. It tells the perfumer’s understanding of life. Perfumers give perfumers soul and use perfumers to reflect their own feelings. Emmerguerin creates “JICKY” perfume to honor the apple of the eye with perfume to commemorate their love. Guerlain III Jacques Guerlain celebrates love with “One Thousand and One nights” and Issey Miyake seeks the zen of life in the “Water of life.” Europeans regard music, painting and fragrance as the three arts of which human civilization is most proud and worthy of promotion. Because music, painting and perfuming require the most artistic cultivation and the most beautiful education, because it is an art in itself. The Bible says again and again that smells strike the heart strings more than sounds and images, and that it is poetry that is appreciated with the nose.

The shape design of perfume packaging should reflect its cultural connotation and aesthetic effect according to the changes and requirements of people’s aesthetic taste to create, to achieve the perfect unity of practicality and aesthetics. A variety of novel, unique, avant-garde, artistic design forms for the design of perfume containers to create a new idea by designers boldly integrated into the design. No matter how the shape of the perfume bottle changes, there is one principle that remains unchanged, that is, how to convey the information of smell through vision, French perfume bottle design master Pierre Diende believes that the shape concept of perfume bottle is often through visual stimulation to convey the content contained in its form to arouse people’s recognition and resonance of beauty. Therefore, the designer is not only the creator of form, but more importantly, the transmitter of information and the creator of beauty.

3. Perfume culture

A perfume without cultural support will not go far. When domestic consumers pursue world famous brands in perfume consumption and despise domestic brands, we need to think about why China, which has a thousand years of perfume culture, has failed to produce perfume brands with world influence. Domestic consumers will talk about Europe and the United States when buying perfume, and they respect French perfume even more. This is because Europe and the United States have a long tradition of perfume use. With a profound perfume culture, it has become the benchmark of perfume production and consumption.

The earliest human perfume was invented by the Egyptians Cleopatra Petra loves perfume and knows how to use spices, and often covers her body with sexy flowers and fans and other spices to enhance her ‘biological index’ to increase the authority of the Egyptian queen and the charm of women with the beauty of fragrance. Since then, the Greeks believed that perfume was the gift of the gods, and smelling the fragrance meant the arrival and blessing of the gods. The ancient Greeks loved to use perfume on their feet. They said: “If you use perfume on your head, only birds can feel the happiness brought by perfume.” If you use it on your feet the aroma can reach my nose from the bottom up. So the whole body can be bathed in fragrance. “When the Romans invaded and occupied Greece they copied Greek customs and took perfume to the extreme.